Crumbl Cookies Vs. Insomnia Cookies

Crumbl Cookies vs Insomnia Cookies: What’s the Difference?

Last Updated on February 22, 2024 by Lori Walker

Two major contenders, Crumbl Cookies and Insomnia Cookies, have risen to prominence in the delightful realm of cookie mastery.

As someone who loves trying out tasty treats, I’ve set out on an enjoyable adventure, directly comparing and contrasting these delightful cookies.

Let’s explore the different flavors, textures, and special experiences these cookies provide.

What Sets Crumbl Cookies Apart From Insomnia Cookies?

Box of Crumbl Cookies

Crumbl offers a rotating menu of imaginative flavors, constantly surprising and delighting customers with new taste experiences. Insomnia, on the other hand, has a core menu with additional specials. 

Crumbl’s cookies are also known for their generous size, with an average diameter of around 4 inches, while Insomnia offers a range of sizes, including standard and deluxe options. 

“I’ll eat one cookie, not a whole box of cookies. But I’ll still eat the one cookie… sometimes two, or even three. But not the whole box.”

– Kate Winslet, American Actress

Additionally, Crumbl creates a whimsical bakery-like atmosphere in their stores, inviting customers to immerse themselves in a world of sugary delights, whereas Insomnia offers a casual and inviting environment. 

These distinctions contribute to the unique experience that Crumbl Cookies brings to the table.

Let’s Take A Quick Look

AspectCrumbl CookiesInsomnia Cookies
Menu VarietyRotating flavors weeklyCore menu with additional specials
Cookie SizeGenerous, approximately 4 inchesVaries, with regular and deluxe sizes
Specialty OfferingsChilled Sugar Cookies, Cookie CakesCookie Sundaes, Cookie’wiches
Store AtmosphereWhimsical bakery-like ambianceCasual and inviting
Nationwide PresenceExpanding across various statesWide presence in many major cities
Online OrderingAvailable through their official websiteOnline ordering and delivery options
Delivery ServiceLimited delivery availabilityLate-night delivery service
Loyalty ProgramCrumbl Nation rewards programCookie Dough Loyalty Program

How Do The Flavors Differ?

The flavors of Crumbl Cookies and Insomnia Cookies offer distinct experiences for cookie enthusiasts. 

Crumbl Cookies entices various imaginative flavors, from classic favorites like Milk Chocolate Chip [1] to creative combinations like Nutella Sea Salt. Their rotating menu ensures a constant element of surprise and variety. 

On the other hand, Insomnia Cookies offers a delectable range of flavors, including their beloved signature cookie, the Insomniac, which combines a heavenly blend of flavors like chocolate chunks and M&M’s. 

Check out the differences between Crumbl’s mini cookies and regular cookies here.

What Are The Signature Cookies Of Crumbl & Insomnia?

Crumbl Cookies:

  1. Milk Chocolate Chip – A classic favorite with rich chocolatey goodness.
  2. Chilled Sugar Cookies – Soft and delightful sugar cookies [2], perfect for those seeking a heavenly sweetness.

Insomnia Cookies:

  1. Insomniac – Their iconic signature cookie is warm and gooey, combining chocolate chunks and M&M’s for a delightful indulgence.

These signature cookies capture the essence of each establishment’s unique flavors and are beloved by fans of Crumbl and Insomnia.

Also Read: What Crumbl Cookies That Needs To Be Refrigerated?

How Do These Cookies Cater To Different Preferences?

Man Holding Box of Insomnia Cookies

Crumbl Cookies embraces creativity and variety with its rotating menu, appealing to those seeking new and imaginative taste experiences.

From classic flavors to inventive combinations, there is always something to suit different palates. 

“In the realm of cookie enchantment, Crumbl and Insomnia vie for the title of sweet supremacy. With each bite, a symphony of flavors unfolds, whispering tales of indulgence and delight.”

– Leonelli Bakery

On the other hand, Insomnia Cookies caters to late-night cravings with their delivery service, satisfying those searching for warm, freshly baked treats at any hour. 

Check out these tips to make Crumbl cookies fresh and tasty here.


Who are Crumbl Cookies’ main competitors?

Crumbl Cookies’ main competitors can include other popular cookie brands and bakeries such as Insomnia Cookies, Levain Bakery, Tiff’s Treats, and Mrs. Fields.

Find out why Crumbl doesn’t open on Sundays here.

What is the most popular Crumbl cookie?

The most popular Crumbl cookie can vary depending on personal preferences and current menu offerings.

Still, some perennial favorites among customers include Milk Chocolate Chip, chilled Sugar Cookies, and warm Chocolate Chip Cookies. But how big are Crumbl cookies?

Final Thoughts

One thing is clear in the battle of cookie supremacy between Crumbl Cookies and Insomnia Cookies. Both establishments have carved out their unique place in the hearts of cookie enthusiasts. 

Crumbl delights with its imaginative flavors, generous size, and whimsical ambiance, while Insomnia offers a late-night delivery service and warm, freshly baked treats.

Each establishment has its signature cookies that capture the essence of its brand. 

Whether you’re in the mood for creative flavor combinations or crave the comfort of warm cookies at any hour, Crumbl and Insomnia cater to different preferences, ensuring a delightful experience for cookie lovers. 


Lori Walker

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