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Can You Bake With I Can't Believe It's Not Butter 

Can You Bake With I Can’t Believe It’s Not Butter? Solved

Last Updated on January 20, 2023 by Lori Walker

Butter provides a richer flavor to baked goods, but some people have dietary restrictions. 

Fortunately, I Can’t Believe It’s Not Butter is a cheaper butter replacement that will still give you that buttery taste but with lesser saturated fats and cholesterol.

But can you bake with I Can’t Believe It’s Not Butter? What is the ideal ratio when using it in baking? 

Can You Use I Can’t Believe It’s Not Butter In Baking?

I Can't Believe It's Not Butter on a tub

Yes, you can use I Can’t Believe It’s Not Butter in baking. It has been made through a high-quality process to ensure that it offers the same buttery taste but with fewer calories and fat than butter.

Aside from I Can’t Believe It’s Not Butter Original, Unilever also launched other products under the same brand name, such as Spray, Light, Vegan, and Organic. 

The I Can’t Believe It’s Not Butter spreads have had huge ad campaigns with Italian-American fashion model and actor Fabio Lanzoni as its spokesperson since 1994.

Read: 10 Baking Recipes Using A Great Deal Of Butter

Everything About I Can’t Believe It’s Not Butter

I Can’t Believe It’s Not Butter spreads were first marketed in 1981 to the public. Unilever acquired its company in 1986 and started broadening its reach from the United States to Canada, Mexico, and the United Kingdom. 

This spread contains simple ingredients such as purified water, a combination of plant-based oils, and salt.

It does not contain artificial preservatives or flavors and incorporates a stable form of Vitamin A Palmitate to enhance its health benefits. 

We recommend refrigerating the I Can’t Believe It’s Not Butter spreads for proper storage. Avoid freezing it to maintain the product’s best quality.

Can You Use It As A Butter Replacement?

Yes, you can use I Can’t Believe It’s Not Butter as a butter replacement.

It was released in the 80s as a cheaper alternative that you can use in many ways, such as baking, cooking, topping, spreading, and sautéing. 

The Vegan and Organic varieties of I Can’t Believe It’s Not Butter are healthier butter substitutes for people looking out for their calories and trans fat intake. 

Moreover, the name I Can’t Believe It’s Not Butter came from the words the secretary’s husband exclaimed when he first tasted the sample products [1]. It proves how much this spread tastes like butter. 

Ideal Ratio When Using I Can’t Believe It’s Not Butter In Baking

The ideal ratio when using I Can’t Believe It’s Not Butter in baking is 1:1 as butter. It should be the same with all the varieties like Original, Light, Vegan, and Organic.

But, of course, you can always make adjustments. The ratio may differ according to the recipe or personal preference for your desired texture and taste. 

Most of the time, you can use butter and I Can’t Believe It’s Not Butter spreads interchangeably.

However, there are noticeable differences when switching them in your cooking and baking recipes.

How Is It Different From Butter?

The I Can’t Believe It’s Not Butter is different from butter because it is, basically, a spread.

A spread is made with plant-based oils and is an ideal option for people with dietary restrictions such as dairy intake, saturated fats, and cholesterol. 

“When cold, butter is rock solid, while most margarines are softer and will spread easily.”

– Allison Robicelli, Food Writer

It is similar to margarine with its soft and spreadable texture but with lesser fat content. 

On the other hand, butter usually comes from the milk produced by cows, sheep, and goats. It has a high fat content that gives richer flavor and texture to baked goods.

Where Can You Use I Can’t Believe It’s Not Butter?

You can use I Can’t Believe It’s Not Butter in many ways.

Their official websites have a variety of suggested recipes categorized as Heart Healthy, Vegan, Grilling, Baking, and even Family Favorites.

For Heart Healthy recipes, you can use four tablespoons of this spread to make Orange Glazed Salmon With Green Beans.

You can also use two tablespoons of the vegan variety to make Cinnamon Roll Pancakes and Portobello Pizzas. 

In addition, there are also many baking recipes, such as Blueberry Muffins, Lemon Bars, Chocolate Chip Cookies, and Coconut-Banana Cupcakes to choose from. 

But is it okay to bake boxed brownies without adding eggs?

Aroma and Taste of I Can’t Believe It’s Not Butter When Used In Baking

I Can't Believe It's Not Butter on top of a table

The aroma and taste of the I Can’t Believe It’s Not Butter Original variety is very similar to butter. When used in baking, you would have a hint of sweetness and buttery flavors.

But aside from adding a buttery taste to your baked goods, it also offers consumers a healthier butter substitute, and it is Certified by The American Heart Association. 

It has 70% less saturated fat and 60 calories per tablespoon serving than butter [2]. It contains soybean oil that, according to research, can reduce the risk of heart disease.

But how can you bake Betty Crocker Peanut Butter Cookie Mix better?

Is I Can’t Believe It’s Not Butter As Good As Butter?

No, I Can’t Believe It’s Not Butter is not as good as butter in baking. But it was initially developed by J.H. Filbert, Inc as a cheaper butter substitute in 1979.

So you can still use it to replace butter during the cooking and baking process because of its almost similar taste.

However, the results will be different because butter imparts richer flavor to the pastries, and the texture could be less tender. 

Pastries made with I Can’t Believe It’s Not Butter tends to have a lighter color and softer texture that is preferable for some people.

FAQs

Is I Can’t Believe It’s Not Butter Dairy-free?

Yes, the I Can’t Believe It’s Not Butter Vegan variety is dairy-free. It is also gluten-free and certified by the Vegan Association as 100% vegan. 

Can you use I Can’t Believe It’s Not Butter as oil?

Yes, you can use I Can’t Believe It’s Not Butter as cooking oil. As a buttery spread, it came from a blend of plant-based oils such as soybean, palm, and palm kernel oils. 

Is I Can’t Believe It’s Not Butter A Margarine? 

No, technically, I Can’t Believe It’s Not Butter is not margarine. It is a buttery spread similar to margarine but with lesser fat content.

Check out some basic steps to start baking as a hobby here.

The Bottom Line

I Can’t Believe It’s Not Butter is a brand name for buttery spreads released in the 1980s. It has a similar taste to butter, making a certain husband blurt out those words when he first tasted the product. 

It was meant as a cheaper butter substitute in the United States, but it later became available in Canada, the United Kingdom, and Mexico. 

The brand name also released other healthy varieties to substitute for butter, such as the Light, Vegan, and Organic. 

References:

  1. http://www.unilever.ca/brands/foodbrands/ICBINB.aspx 
  2. https://www.prnewswire.com/news-releases/i-cant-believe-its-not-butter-original-is-now-certified-by-the-american-heart-association-heart-check-food-certification-program-301079571.html
Lori Walker

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